Cookies Notice

How adultway uses cookies and similar technologies.

Last updated: 13 April 2026

This Cookies Notice (“Notice”) explains the way in which Trusted Media Limited (company number 08153782), whose registered office is at 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX (“adultway”, “we”, “us”, or “our”), deploys cookies and comparable tracking mechanisms (“Cookies”) across the website located at adultway.com and any related platforms, applications, or communication channels through which our services are delivered (collectively, the “Platform”).

Throughout this Notice, “you” and “your” refer to any individual who visits or interacts with the Platform.

This Notice should be read alongside our Privacy Notice, which provides further detail on how we handle personal data, and our Terms of Service, which govern your use of the Platform.

1. Understanding Cookies

A cookie is a small data file placed on your device—whether a computer, tablet, or mobile phone—when you access a website or online service. Cookies serve a variety of functions: they allow the site to recognise your device on subsequent visits, store your session state, recall your preferences, and gather usage statistics that help us understand how visitors engage with the Platform.

In addition to conventional cookies, we may employ similar technologies such as pixel tags, web beacons, local storage objects, and device fingerprinting techniques. Where this Notice refers to “Cookies”, it encompasses all such technologies unless the context requires otherwise.

2. Data Gathered via Cookies

When you browse or interact with the Platform, Cookies may automatically capture certain technical and behavioural information, including but not limited to:

  • device identifiers, operating system, browser type, and screen resolution;
  • your Internet Protocol (IP) address and approximate geographic location;
  • pages visited, links followed, and the order of navigation within the Platform;
  • timestamps, session duration, and frequency of visits;
  • referring URLs and search terms that directed you to the Platform; and
  • interaction data such as scrolling behaviour and feature usage.

We may combine the information obtained through Cookies with personal data you supply directly or that we receive from other sources. The ways in which we process personal data are described in our Privacy Notice.

3. Why We Use Cookies

We rely on Cookies for a range of purposes that allow us to operate, secure, and enhance the Platform. In particular, Cookies help us to:

  • authenticate users and maintain session integrity so that you remain signed in as you navigate between pages;
  • remember your settings, language selection, and display preferences;
  • safeguard the Platform against fraudulent or malicious activity;
  • measure aggregate traffic patterns and understand which features are most popular;
  • identify technical issues and improve overall performance; and
  • tailor content and communications to be more relevant to your interests.

4. Categories of Cookies

The specific Cookies active on the Platform may change over time in line with the “Amendments to This Notice” section below. You can review the Cookies currently in use at any time via the cookie consent tool accessible from the Platform. The Cookies we deploy fall broadly into the following categories:

Strictly Necessary Cookies

These Cookies are fundamental to the operation of the Platform. They enable core functions such as page navigation, access to authenticated areas, and the application of your privacy preferences. Without them, essential features you have requested cannot be delivered. Strictly necessary Cookies do not require your consent and cannot be switched off through the consent tool.

Functional Cookies

Functional Cookies allow the Platform to remember choices you make—for example, your display name, language, or region—and to provide enhanced, more personalised features. They may also be used to deliver services you have specifically requested. If you disable these Cookies, some or all of those features may not operate correctly.

Analytics Cookies

We use analytics Cookies to gather statistical data about how visitors use the Platform, including which pages attract the most traffic and where users encounter difficulties. This information is aggregated and used solely to improve the structure, content, and performance of the Platform. We may use third-party analytics providers, such as Google Analytics, for this purpose.

Advertising and Targeting Cookies

These Cookies may be placed by us or by third-party advertising partners to build a profile of your browsing habits and deliver content or advertisements that are more closely aligned with your interests. They work by uniquely identifying your browser or device and may track your activity across different websites over time.

First-Party and Third-Party Cookies

A first-party cookie is one set directly by the Platform (whether by us or by a service provider acting on our behalf). A third-party cookie is set by a domain other than the Platform—for instance, by an analytics or advertising partner. Where third-party Cookies are used, the relevant provider’s own privacy policy governs their collection and processing of data.

5. Consent

On your first visit to the Platform, a cookie banner will be displayed asking you to indicate whether you accept or decline non-essential Cookies. You may grant or withhold consent for each category independently. If you choose not to interact with the banner, only strictly necessary Cookies will be set.

You are free to change your preferences at any time using the cookie consent tool, which can be accessed via the link in the footer of the Platform or through the banner that appeared on your initial visit. Please be aware that withdrawing consent for certain categories of Cookies may reduce the functionality available to you.

6. Storage Duration

Cookies set on the Platform are either session Cookies or persistent Cookies:

  • Session Cookies exist only for the duration of your browsing session and are automatically removed when you close your browser.
  • Persistent Cookies remain on your device for a predetermined period or until you manually delete them. The retention period varies depending on the Cookie’s purpose, but we ensure that no Cookie is stored for longer than is necessary to fulfil that purpose, in accordance with applicable data protection legislation.

Details of the storage period for each individual Cookie can be found in the cookie consent tool on the Platform.

7. Third-Party Data Sharing

Certain Cookies are set by third-party service providers who assist us with analytics, advertising, or other operational functions. These providers may collect and process browsing data in accordance with their own privacy policies. We encourage you to review the privacy documentation of any third-party provider whose Cookies appear on the Platform. Further information on how we share data with third parties is set out in our Privacy Notice.

8. Managing or Removing Cookies

You have several options for controlling or deleting Cookies:

Cookie Consent Tool

The simplest method is to use the on-site consent tool, accessible from the cookie banner on your first visit or from the footer of the Platform at any time thereafter.

Browser Settings

Most browsers allow you to view, manage, and delete Cookies through their settings or preferences menu. You can configure your browser to block all Cookies, accept only first-party Cookies, or prompt you each time a Cookie is offered. Consult your browser’s help documentation for specific instructions.

Third-Party Opt-Out Mechanisms

A number of industry bodies and individual providers offer tools that allow you to opt out of interest-based advertising or analytics tracking. These include:

Do Not Track Signals

Many modern browsers include a “Do Not Track” setting. Our response to such signals is governed by the cookie consent tool deployed on the Platform. For comprehensive guidance on managing Cookies across all browsers and devices, visit allaboutcookies.org.

9. Your Rights

Under applicable data protection law, you may have rights in relation to the personal data collected through Cookies, including the right to access, correct, delete, restrict, or port your data, and the right to object to certain types of processing. Full details of these rights and how to exercise them are provided in our Privacy Notice.

If you have concerns about how we process data collected via Cookies, you may lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom or with the supervisory authority in your country of residence. We would, however, appreciate the opportunity to address your concerns directly—please contact us first at hello@adultway.com.

10. Amendments to This Notice

We may revise this Notice from time to time to reflect changes in the Cookies we use, developments in technology, or updates to applicable law. When we do, we will update the “Last updated” date shown at the top of this page. Where a revision is material, we will take reasonable steps to bring it to your attention—for example, by displaying a prominent notice on the Platform or by re-presenting the cookie consent banner—before the changes take effect.

11. Get in Touch

If you have any questions about this Notice or about the Cookies used on the Platform, please contact us at hello@adultway.com or write to:

Trusted Media Limited
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX

You may also reach us through the contact section available on the Platform.